WisePages is an automation solution created to simplify optimization of website performance by automating the problem identification and resolution.
Client's goal
Provide a support remedy for the online positioning for emerging and existing projects to improve the efficiency of their marketing campaigns, pricing strategies, visitor experience and conversions.
Product
Digital experience optimization platform that performs split tests on layout design changes made on a landing page.
The tool comes with a built-in list of experiments that automatically and consequently runs and improves over time. It’s trained to estimate the best conversion results and automatically make successful experiments on a permanent part of the page.
The user is able to check:
- The whole variety of experiments related to each project,
- Current state and results of the performing tests,
- Statistics of currently running and completed inspections.
The solution also contains a bot programmed to run pricing experiments one by one without any manual manipulations. Using auto-login to ClickFunnels account it creates multiple variations of the same product with different prices to see which price results in the highest revenue.
Result
The project implied startup development that’s currently growing its audience, in particular, in the eCommerce sector, as well as funding due to the innovative approach to website optimization that has been appropriately implemented.
