FTX Portal is a custom leadgen solution created for the integration to the workflow of one of the leading investment funds in the UK.
Client's goal
Raise the performance efficiency of traffic and content managers to be able to achieve set goals in customer acquisition and engagement.
Product
Web-based platform for the internal use that gives the possibility to users to manipulate different sources of traffic and monitor results in online mode.
The management system is tailor-made to fulfill the needs of the client’s business that implies the following features:
- CMS to distribute content on necessary websites;
- Campaign manager including SMS mailings;
- A/B testing to identify the most effective strategies;
- Conversion tracking for progress monitoring;
- Analytics dashboard for the detailed investigation.
Result
The integrated solutions allowed increasing the efficiency of marketing and lead generation campaigns that enabled further business growth.
