Online platform that allows monitoring and analyzing digital activity of the different-level market representatives to increase efficiency of the business marketing campaigns.
Client's goal
Improve the market visibility of its new and established players to improve overall customer acquisition, experience and engagement.
Product
Online monitoring system that enables tracking and analysis of online performance and social media activity of the selected business or direct competitors
Such market research gives a better understanding of the operational conditions and allows creating more effective and business-specific marketing campaigns.
The mentioned analysis visualized on the multi-module dashboard is based on the values and changing dynamics of the key metrics like ranking data and social network performance.
Their analysis and comparison enabled within the solution allow identifying suitable channels and proven strategies for positioning and development of a similar business.
Result
The software adopters appreciated collecting data variety and presentation that allows effectively applying tools for optimization of their marketing and operational strategies.
