Analytics tool that gives access to competitors' achievements in the scopes of brand marketing and social engagement.
Client's goal
Provide a user-friendly tool to help brands and influencers to explore and analyze current market conditions to optimize advertising campaigns and content marketing.
Product
Online platform that collects data from social media in the selected time frame and using certain variables measures the level of brand engagement.
The data that’s based on the brand performance during the last two weeks or 500 posts is presented on the adjustable dashboard.
Result
The solution allowed adopters to see the existing and raising trends more clearly and make more deliberate campaigns for brand promotion and the raise of customer engagement.