December 8, 2023

UI/UX Design: Why You Should Care

With all the app development approaches and difficulties, UI/UX design usually considered a part of the preparation process. One of the things you have to do before you can move forward towards the goal. However, such an attitude can result in the whole project failure

Written by
Serhii Uspenskyi

Table of Contents

With all these challenges concerning the choice of a technology stack, you can forget that customers don’t care what your user-oriented project built with. React Native or Vue.js are just some words for most of them. What they actually value is:

  • an attractive and clear image disregarding the device they use,
  • great experience that allows easily achieve required results with the product,
  • high stable performance to ensure uninterrupted comfortable usage.

UI/UX design purpose and challenges

The goal of the solution design is the delivery of the visual and experience that can function as a single unit and be fully integrated with the app essence. Basically, you should provide users with the ability to interact with your project and perform certain actions within its environment.

Although it may appear as simple enough you will understand the real challenges when you discover the following micro goals you should reach to bring actual value to your product. You should consider them when you form UI/UX design requirements.


Yes, implementation of the project concept that implies the solution for a certain issue starts at this stage of app development. If users aren’t provided with paths and guidelines they won’t be able to apply the product for their needs.

Easy Learning

Users' patience and desires constantly to learn new drops every year. Simply the life pace doesn’t give much room for delays. That’s why they should be able to start using the product fully without having to put in significant efforts and time to get used to it.

Intuitive using

Making possible steps evident extremely shorten the learning curve and the adaptation period. With the right approach to UI/UX design for website or mobile apps, you can start building customer engagement from the beginning aiming for the status of constantly-used.


Actually to earn user appreciation you should not only solve their problem but do it in the most suitable way. It covers efforts, time, investment, approaches, etc. Any action unless required should be reversible, traceable, acceptable and protected.


Provide a completely unique product becomes harder and harder. That’s why you should have the feature/s that will differentiate you from the competitor’s crowd and being a decisive point in your favor. You should find at least a close enough formula to win their attention.


Chasing other goals it’s important not to lose the identity as well as make it a puzzle built with units from different boxes. The approach should be applied to the visual and functional layers of the project keeping in mind customer expectations.

The quality of deliverables will significantly affect the whole product's success as on the early stages as well during the long run. For instance, it’s hard to imagine management systems without an informative dashboard UI/UX design adjusted for. That's why it’s better to put in appropriate efforts and investments today then deal with the lack of audience later.

UI UX design difference

Usually mentioned together due to their essential connection User Interface (UI) and User Experience (UX) design have significant distinctions in goals, approaches, and deliverables.

Any solution design has two parts visual (UI) and interaction (UX). Simply starting UI design is responsible for the picture, while UX design - for possible actions within its framework. To ensure design efficiency (!) .each part should achieve its goals and contribute to the common.

UI variables and namely colors, graphic elements, typography, and layouts should attract users encouraging them to try your product, use it and come back. The other goal is to guide customers on the intuitive level to simplify the usage for them. The basic deliverable is a mockup presenting a part of the full project design to familiarize developers and investors.

UX is about modeling behavior of your product users. The goal is to make them go the desired paths without evident stimulation. That’s impossible to do without thorough market research and writing possible scenarios for the implementation. Deliverables here are wireframes that outline app architecture and prototypes - interactive models for testing.

Both project parts should be created according to the robust hierarchy based on visual (navigation) and information architecture (content organization). They clearly have different types and approaches that allow meeting project requirements and customer expectations.

UI/UX design explained

The design workflow and its aims are similar to the full project development process.

User research

Define the main problems to solve and outline ways for that. Partly the task is performed during the concept definition or a discovery phase. However here you dig deeper to discover insights that will become the basis of your application. You should think about the following aspects for:

User Interface

Functionality. Required app features and performed actions should be represented visually.

Approaches. Styles, models. structures, patterns, and techniques for development.

  • Styles. Define the interaction types for elements like menus, forms and so on.
  • Pattern. Represent your solution using design aspects.
  • Structure. Navigate the user using physical differences of units (hierarchical), establishing certain paths (sequential) or give them options to choose (matrix).
  • Models. Select the content access types like index, flat or using some hierarchy.
  • Techniques. Define ways to represent and organize different types of content. You can easily go custom by using diverse animations, layers, screens, fonts, etc.

User Experience

Problem. Discover the main and sub-issues you plan to solve and categorize them. Interaction. Write personas, scenarios and journey maps based on psychology and common behavior patterns to lay the ground for user flow.


Design the required visual elements and structures depending on the required fidelity level to complete UI/UX design mockup, wireframe, and prototype.

User testing

Inspect design workability from a creator’s angle, ensure its usability from the user view and assure its conformity with the initial requirements.


Now you should be able to provide Graphic UI to complete the final UX prototype that consists of:

  • Surface empowered by UI design.
  • Skeleton formed by Interface and Interaction design.
  • Structure shaped up by Information Architecture and User Flows.
  • Scope outlined by Functional Specifications and Content Requirements.
  • Strategy based on discovered User Needs and defined Project Goals.

If you were S.M.A.R.T during all stages as the result you should have a workable and efficient design to integrate with the rest of the application.

UI/UX design web app

Challenge: accomplish a web app purpose disregarding user environment conditions.

When it comes to web app development you have several options to choose the ways of representation that should conform with your goals including embracing platforms. The design types divided by the following factors.

Content: Depending on the web app purpose you require a different amount of content each type of which should specifically appear and stay for a certain period.

Static. Implies the minimum content changes and possible interactions with the user.

Dynamic. Constantly updated by all parties content system empowered by required actions.

Your choice. Unless you require the simplest website like a landing page your choice is dynamic that is able to embrace the complexity of marketplaces, news feeds and social networks.

Device: For the design, the most important device unit is a display and its size and resolution. These characteristics should be considered during the implementation to provide seamless and quality equal experience within the desktop and portable devices.

Adaptive. It has multiple fixed design layouts that changed according to current needs.

Fluid. It keeps the same ratio between page sides within devices.

Responsive. It adjusts to the chosen browser width properly resizing available elements.

Your choice. Considering that smartphones & tablets become prior devices for Internet surfing only responsive design can ensure the required level of flexibility corresponding to modern needs. It also opens a functional way to mobile platforms - PWA.

UI/UX design mobile apps

Challenge: provide the defined experience within a certain environment.

Here difficulties are outlined by the device capabilities, OS specifics and display size and mode. Every app state should be initially predicted and implemented to provide the most comfortable and enjoyable experience that will bring together the app goal and the user.

Efficient design should aim for compactness without affecting the convenience of navigation and possible actions. That’s why it’s better to minimize the number of input forms, menus and pop-up content to simplify the user path to the desired result as much as possible.

Solution design it’s what defines the first impression and can quickly turn each launch into a purchase, task accomplishment, subscription, etc. as well as into the last visit if you frustrate user expectations.

UI/UX design companies serve to help clients deal with any complications in this aspect. However many web & mobile agencies have an experienced specialist in-house that works best for the cooperation with a development team.

The most trended goal inspired by the omnichannel strategy is to accomplish is to ensure that your solution will have an appropriate interface and seamless experience on the most-used browsers (Google Chrome, Mozilla, etc.) and Android and iOS platforms. With proper audience targeting, based on its functionality and UI/UX design responsive approach it’s no more a dream.

Customer retention is the key

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What are the most relevant factors to consider?

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Don’t overspend on growth marketing without good retention rates

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What’s the ideal customer retention rate?

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Next steps to increase your customer retention

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