Email Template Builder

Custom template builder for emails based on a drag-and-drop mechanism.


  • Client: Digital Marketing Agency
  • Industry: Marketing, Sales
  • Location: Serbia
  • Team: React Developers- 2, Project Manager, QA Engineer, CTO
  • Timeline: 4 months for MVP phase.
  • Services: Web Development, Quality Assurance, Project Management
  • Tech Stack: React, WebPack, Babel, Redux
  • Problem: Very small, self-hosted email marketing software with basic functionality, which would allow them to use it for their customers and their needs.
  • Product: Custom template builder for emails based on a drag-and-drop mechanism. It employs a library of customizable text patterns, images, and other possible adjustments.
  • Result: The digital product was successfully integrated and used during a large number of marketing campaigns and significantly reduced time spent on their launch.


In the realm of digital connectivity, our mission was to craft more than just software – we embarked on a journey to empower businesses with autonomy and control. Picture this: a bespoke solution, meticulously tailored to meet the specific desires of our client. They yearned for a compact, self-hosted email marketing platform, not just a tool, but a manifestation of liberation from the confines of external services.

Our team’s vision was crystal clear: liberate businesses from the shackles of external platforms and grant them the sovereignty to communicate seamlessly, safeguard their interests and foster unbreakable trust between businesses and their clientele.The product was a testament to our commitment to autonomy, privacy, and bespoke solutions tailored to our clients' unique aspirations.


In response to the evolving landscape of digital communication, our adept engineering team has successfully developed a custom template builder dedicated to email composition. Employing an intuitive drag-and-drop mechanism, this innovative solution streamlines the design process and enhances user efficiency.

At its core, our template builder boasts a versatile library encompassing customizable text patterns, images, and an array of configurable elements. This robust system is meticulously engineered to meet the diverse needs of our users in crafting impactful and visually appealing email communications.

Users can leverage the template builder's functionality to incorporate various design elements, including but not limited to:

1. Header / Footer / Divider: Establish a structured framework for your emails with customizable headers, footers, and dividers.

2. Text Module / Boxed Text: Achieve precision in textual presentation through modular text components and boxed text, ensuring a professional and polished appearance.

3. Images with Caption: Elevate the visual appeal of your messages with the seamless integration of images, complemented by captions for enhanced context and engagement.

4. Buttons / Social Share: Enhance interactivity and expand the reach of your content with strategically placed buttons and seamless integration of social sharing functionalities.

The mobile version of our solution plays a pivotal role in augmenting operational efficiency, particularly in the context of time-sensitive marketing endeavors. As campaigns unfold on mobile platforms, the product significantly reduces the temporary investments associated with their initiation. This versatility is a testament to our commitment to providing a comprehensive solution that caters to the evolving needs of businesses in the digital age.

In summary, our mobile solution seamlessly integrates into the operational fabric of marketing initiatives, bringing forth the same transformative time-saving attributes witnessed in desktop applications. This mobile extension reinforces the adaptability and scalability of our product, ensuring that businesses can harness its value across diverse platforms, fostering efficiency, and amplifying the impact of their marketing endeavors.

This comprehensive suite of features empowers users to create highly tailored and visually compelling email messages. The drag-and-drop interface not only simplifies the design process but also affords users the flexibility to experiment with various elements, fostering a user-friendly and efficient email creation experience. As we continue to redefine the possibilities in email communication, our custom template builder stands as a testament to our commitment to delivering cutting-edge solutions that cater to the evolving needs of our clientele.


The seamless integration of our digital product has proven instrumental in orchestrating a multitude of successful marketing campaigns. The discernible impact lies in the marked reduction in time invested in the launch of these strategic initiatives. Efficiency has become the hallmark of our product, streamlining operations for businesses across diverse sectors.

Notably, the solution has emerged as a time-saving catalyst for numerous enterprises, alleviating the burdensome task of manual email campaign creation and sequence structuring. This translates into a tangible optimization of resources, allowing teams to redirect their efforts towards more strategic and value-driven endeavors.

In essence, our digital solution isn't merely a product; it is a transformative force that redefines the temporal dynamics of marketing endeavors. By significantly curtailing the time expenditure traditionally associated with campaign launches, it empowers businesses to operate with unprecedented agility, contributing to a more streamlined and effective marketing landscape. The ripple effect of these time savings extends beyond mere efficiency, fostering a strategic shift in resource allocation and reinforcing the enduring value our team brings to the forefront of contemporary business operations.

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