Online campaign manager that collects leads from websites like Linkedin or so according to selected parameters, and performs email campaigns using retrieved email addresses.
Client's goal
Simplify performance of the lead generation and sales operations by automating routine tasks giving the ability to focus more on customer relationship development.
Product
Custom leadgen tool that helps to find appropriate leads, define their contact info and reach out to them with an engaging message via email.
The campaign management system contains the following modules:
- Browser bot to run searches in Sales Navigator emulating human behavior;
- Email retriever (Anymail Finder) to collect leads mailbox addresses;
- Email template builder to send messages and perform A/B testing easily;
- Email campaign manager (Mailgun).to send out customized mailings,
- User management to vary access levels for employees.
Third-party services connected via APIs.
Result
The solution found internal application and allowed improving KPIs of the sales department and extending the client’s base of the service provider.
