Dashboard Development: Basics and Reasons

In the era of big data, it's important to have convenient analytics instruments to track that flow and present and visualize the required metric readings. They allow discovering the business weaknesses timely and reacting fast to prevent their negative influence.

7 min read, Oct 25

The creation of such software solutions commonly implies dashboard design and development to make them more user-friendly on the analytics aspect. As a result, you get automation tools that speed and simplify setting control over your company's internal workflow, external operations, and overall market dynamics.

Their main advantage is the ability to establish simultaneous 24/7 monitoring that doesn’t require constant maintenance. That’s why many enterprises, conglomerates, and even startups bring in intelligence into their business not just for following field top trends concerning digital transformation.

But as any integrations, they should be suitable and efficient and entered at the appropriate time with full staff support.

Importance of data visualization

Decision-making in the digital era in any scope is data-driven. This situation demands to establish an analysis of almost all operational processes to raise their effectiveness, improve their management and raise KPIs.

These tools are made as user-friendly as possible however they can’t be entered into a not-prepared environment. The company should have an established data infrastructure and some business analytics integrated and data science approaches.

The software element the most valued by users is evidently dashboards - a visual interpretation of data. Such a presentation makes it easier to uncover tendencies and problems and outline solutions for discovered issues.

They are the part of the majority of analytics and management systems like ERP, CRM and so on. If you plan custom development of these solutions whether for desktop, web or mobile platform you should add a dashboard development process on your requirements list due to the following advantages.

Advanced visualization

You can have tables, charts, diagrams, graphics, maps, etc that can properly present readings of diverse metrics simultaneously for the defined period or on a real-time basis. Moreover, you can customize the visualization for your needs to take advantage fully of the available tooling.


Department interaction

Management systems improve mutual understanding between departments especially of distributed teams by setting up efficient collaboration. Dashboard app development or adoption allows minimizing misunderstanding of written reports and personal employee data presentation methods.

Centralized monitoring

Even if you prefer a hybrid approach to data storage analytical tools can access separated depositories and bring required information from different on-premise and cloud storages on one plain to be able to check the conformity of reports from different departments.

Setting goals

Visualization using dashboards can show actual progress towards established aims in different scopes and indicate aspects that are slowing it down. Such a presentation can work as a motivational image to drive your and employees’ enthusiasm.

Types of dashboards

There are four types of this kind of data visualization that are defined by the problems you’re trying to solve:

Operational. Monitoring to ensure in real-time that planned KPI can be reached. Analytical. Discovering tendencies, modeling and hypothesizing based on historical data. Strategic. Keeping track of the conformity of strategy implementation with the plan. Custom. Created using required features from other dashboard types.

Besides set goals, you should consider the following factors when choosing the approach to dashboard application development.


These types can be used across different business scopes or show the health of the whole enterprise. Besides operational, the dashboards are created for the users of mid-management and higher. Their expertise level should be taken into account to ensure the solution usability and if needed to arrange professional training.


Time iterations

Different types of dashboards are meant for identifying performance gaps within periods with various duration. Operational is more set up for daily metrics, strategic for monthly, quarterly and longer, while analytical are focused on whether weekly monitoring or gathering data on the spot of breaks, accidents, etc.

Data infrastructure

Unlike other types that can work via web APIs with databases and spreadsheet data analytics requires more sophisticated technology. Since the amount and actuality of required info is the most extended the company should have properly established data warehousing on-premise or using cloud solutions like AWS.

Data actuality

Only operational type creation during user dashboard development can be considered as a real-time solution since its main purpose is to raise the efficiency of everyday routine. Other types are working more on long-term company success that’s why the latency duration is dependent on the time of data requests. However, the accuracy still should be high and ergo readings should be regularly updated.

Data sources

Not every solution and ergo its dashboard can capture and process data from multiple repositories and present it within the chosen template. Operational usually don’t have that option since it conflicts with their purpose. They are more user, action, state, etc. oriented and it’s sufficient to receive the required data from a single source.

Additional requirements can be set by the full system that requires a dashboard development product.

Industry software development dashboard examples

Such type of data visualization is the most used in the following scopes because of their extreme data dependency and required speed and accuracy in decision-making.

Sales & Marketing

Sectors with one of the most time-sensitive operations and hard-to-predict reactions to their execution. To build an efficient system within these conditions is impossible without the integration of the intelligence with analytical solutions with custom tracking/reporting with visual aids.

Sales and Marketing management dashboard

Automation tools for this scope can be focused on daily employee time spent, his/her performance productivity, running campaign efficiency, customer engagement, retention, lifecycle, support, etc. Dashboard web development is a suitable choice for keeping track of the process online.

Supply chain

The core to success in this scope is accurate strategic planning that can’t be performed without constant data collection, processing, and analytics. Considering the number of required metrics it would be extremely hard to ensure a clear understanding of analytics without visualization.

Supply Chain management dashboard

Every link of the supply chain - manufacturing, logistics and so on to retail - has multiple aspects from customer preferences to weather conditions that require constant monitoring. Such solutions allow integrating digital transformation approaches to raise cost-efficiency.


The scope where time is money phrase is the most literal. Any uncovered gaps and unknown and ergo missed opportunities will immediately affect the company state. That's why properly-presented real-time analytics is a necessity.

Finances management dashboard

The sphere is also deeply dependent on the regional and world economy and its tendencies. That’s why also should be present tools for complex market research and its presentation for decision-making level that can be resolved with custom adjusted dashboards.


Programming, devices inventions, etc, can be considered as a business with the project-based running. To ensure the proper management of product creation, for instance, agile dashboard developmentб analytics should be presented visually daily and weekly.

Project management dashboard

Capturing the efficiency of executives' performance, the progress to micro and macro goals during the defined periods it’s possible to make timely adjustments for appearing gaps to ensure the delivery according to deadlines.

Whatever scope you’re representing you can always create custom self-service single-unit or modular system with required data visualization to make your business more intelligenе and success or failure more predictable and ergo accelerated, slowed down or canceled.

The business has never been so time-sensitive as well as our ability to focus on large amounts of data has never been so poor. Adding dashboard development costs to your custom solution price will pay off. This way completed planning, management, and analytical systems will become more convenient remedies to establish the path to success between any roadblocks.

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