Family Service Marketplace

UrbanCircle - online platform to find and book trusted and qualified babysitters, tutors, sports coaches, music and art instructors, or any other specialists who can help to educate, entertain and take care of children overall.

Client's backgoround

UC is the brainchild of two corporate mom-turn-mompreneurs, Banu and Zeynep, who in their own experience know how overwhelming upbringing can be.

They had a dream that one day they would be able to manage their own schedule with peace of mind: work as much as they want, go to the gym, meet their friends or just read a book knowing their kids are safe, learn and have fun.

Client's goal

Make parents life easier providing them with a convenient way to find all the help they need with nursing, training and education.


B2C marketplace that provides the following functionality for the deal parties:

Service providers via the platform can:

  • Upload details about offered activities;
  • Register as companies and add employees;
  • Manage the account and deals;
  • Receive payments for the ordered activities.

Parents can easily use the platform thanks to:

  • Search filters including premises, lesson types, prices, discounts;
  • Contact executives/companies using integrated chat for info and support;
  • Pay for the purchased activities online using the local payment system;
  • Rate the services and provide feedback to other platform visitors.


The chosen approach of custom marketplace development paid off allowing the product easily to find its place on the UAE market.

Adding access through a progressive web app prolonged sessions on mobile devices and increased customer engagement for the platform visitors.


Feedback From Client

Zeynep Guney
CEO @ Urban Circle, UAE

Alex and the team delivers a very high quality work within the deadlines. They are very approachable, truly understand what you require, and work with you to deliver it within your budget. Definitely would hire them again for future work.

Mobile Screenshots

Desktop Screenshots


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