Profithatcher is a SaaS product that helps Amazon sellers to improve their profit. The tool analyzes all data related to sales as well as data about the market in general and allows running customer engagement campaigns via email.
Client's goal
Get closer to the cost-efficiency by automating a certain number of routine tasks and bringing in business intelligence into the running to stay on the competitive level in the long run.
Product
Amazon automation tool implemented in the form of a web application and Chrome extension for the specific functionality. The solution to fulfill its purpose fully was developed with four basic modules responsible for a particular aspect of the seller activity on the online marketplace.
ANALYTICAL MODULE
Allows keeping the finger on the pulse of the business thanks to:
- Data tracking and visualization via custom dashboard;
- Analytics for all-related financial aspects (expenses, margins, profits, etc.);
- Inventory management updated in real-time.
PRODUCT RESEARCH (Chrome extension)
Reveals the new opportunities for the online store using:
- Scanning of search web pages to detect potential products for sale;
- Review of their sales & revenue for each particular vendor.
EMAIL AUTOMATION MODULE
Increases the amount of the organic customer feedback by employing:
- Auto-runner of email campaigns with minimum manual supervision;
- Pre-built mailing templates allowing attachments up to 2 files/5MB.
COUPON CODE DISTRIBUTION
Stimulates the sales increase through discounting and namely:
- Sharing promotions and coupons with the target audience;
- New product launch supporting and Amazon rank boosting.
Technical approach
The solution creation implied vast Amazon API integration from Marketplace and Amazon Web Services to get access to all required global market and specific (i.e category, product, etc.) insights.
Result
Thanks to workflow optimization through automation in mentioned aspects as well as the establishment of the business intelligence the client was able to:
- Diversify the selling product line,
- Raise operational efficiency,
- Attract new customers,
- Increase sales & revenue,
- Earn higher seller ranks,
- Improve vital KPIs.
