Healthy Food eCommerce

Human Food eCommerce is a custom web solution developed for Kickstarter's healthy food startup for online product distribution.


  • Website:
  • Client: eCommerce Startup
  • Industry: Sales, Marketing
  • Location: UK
  • Team: Laravel PHP Developers, Vue Developer, Project Manager, QA Engineers - 2, CTO
  • Timeline: 5 months
  • Services: Discovery Phase, Web Development, Quality Assurance, Project Management
  • Tech Stack: PHP, Laravel, MySQL, Vue
  • Problem: Provide new customers with a convenient system for ordering and payment for the chosen products and ensure their regular delivery.
  • Product: The online eCommerce platform that allows users to subscribe to different types of healthy add-ons and advice to their daily ration.
  • Result: Human Food solution allowed the startup to move on from the crowdfunding platform to the real market without significant losses of supporters and start building engagement with the target audience.


The main product idea is to offer new customers a seamless system for ordering and payment, coupled with the assurance of regular product deliveries. This isn't just about transactions; it's about crafting a user experience that prioritizes convenience, making the journey from selection to payment to doorstep delivery as effortless as possible.

But our ambition extends beyond mere transactions. The client envisions a deeper connection with their community, specifically their Kickstarter followers. Beyond simple transactions, the goal is to forge lasting relationships by integrating these backers into the solution.

This entails not just reimbursing them for their support but expressing gratitude through bonuses and free auto subscriptions. It's about transforming a transactional platform into a community-centric hub, where loyalty is rewarded, and every supporter feels valued. In essence, the product aims to go beyond the conventional e-commerce experience.


Innovative online eCommerce platform - a gateway to a healthier lifestyle where users can effortlessly subscribe to a diverse array of health-focused add-ons and invaluable daily advice for their diet. Platform offers versatile plans with varied package contents, flexible delivery frequencies, and delightful free gifts, empowering users to tailor their experience to their unique preferences and wellness goals.

At the heart of this digital haven is a seamless user journey. Through a user-friendly 3-step form, individuals can effortlessly create their orders, detailing their desired products, delivery specifics, and billing details. This intuitive process streamlines the path from selection to purchase, ensuring a hassle-free experience and saving valuable time.

Empowerment lies at the core of the platform. Users have complete control over their orders, managing them with ease through our intuitive order management system. This feature ensures transparency, allowing individuals to track their expenses, modify orders as needed, and maintain a level of control that fits their lifestyle seamlessly.

Security is paramount on the platform. With a robust payment gateway integration, users are in secure transaction processing, guaranteeing a safe and reliable environment for all financial interactions. Users can navigate the platform with confidence and assured that their transactions are handled with the utmost security protocols in place.

In essence, eCommerce platform isn't just about transactions—it's about fostering a healthier lifestyle with customizable subscriptions and empowering users with control, convenience, and security. It's a holistic digital space where wellness meets convenience, encouraging individuals to embark on a journey of health-conscious choices seamlessly.


The transformative impact of the Human Food solution propelled the startup beyond the confines of the crowdfunding platform, marking a seamless transition into the real market landscape. The pivotal move was executed with remarkable finesse, strategically mitigating the risk of significant losses in supporter base.

The success story unfolds as the startup not only retains its valuable supporters but, more significantly, initiates the process of actively building engagement with its target audience. The Human Food solution served as the catalyst for this strategic evolution, positioning the startup for sustained growth and heightened visibility in the competitive market.

This achievement goes beyond a mere platform shift—it signifies a successful navigation of challenges and a strategic leap into a broader market arena. The Human Food solution emerges not just as a technological advancement but as a pivotal force in securing the startup's foothold in the real market, laying the foundation for a dynamic and engaging relationship with its intended audience. It's a testament to the power of innovation and strategic implementation in shaping the trajectory of a startup's journey from crowdfunding inception to real-world market prominence.

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