May 27, 2024

ChatGPT-4o for business: everything you need to know

Explore the transformative potential of ChatGPT-4 for business, detailing its features and practical applications.

Written by
Serhii Uspenskyi

Table of Contents


Using Chatgpt for business has become common for many business owners, founders of startups, and even CEOs of enterprises. Today we may use chat gpt for business in many different ways: from marketing content creation to complex inquiries processing from inbound customers. 

According to our latest AI statistics, over 50% of companies plan to invest in training departments to help employees get acquainted with ChatGPT and similar AI tools. That means that ChatGPT integration becomes an integral part of almost any business. Moreover, with the release of СhatGPT-4o for business, we may expect tons of new products that will have integration with GPT4o with its new progressive features and possibilities. 

So, in this article, we will discover all the benefits and pain points of ChatGPT-4o for businesses. You will get more practical information about this Large Language Model and how it can be used particularly for your existing business or a startup you would like to launch.

ChatGPT-4o Overview

Let’s begin with the basics of GPT-4 Omni and try to understand how it works, what features this LLM has, and how ChatGPT-4o can be used in AI/ML development.

GPT-4o or GPT-4 Omni is a progressive Large Language Model presented by OpenAI on May 13, 2024. This Generative AI model accepts any combination of text, audio, image, and video inputs, and can generate text, audio, and image outputs. OpenAI developed a unified model trained end-to-end across text, vision, and audio. This approach allows a single neural network to process all inputs and outputs, marking a significant milestone in multimodal AI. 

Unlike previous versions, GPT-4o can process more information simultaneously, making it ideal for complex business conversations. This capability ensures coherence even with detailed and multifaceted queries. Using the advanced features of GPT-4o, like functions calling, helps businesses integrate AI seamlessly into daily operations, enhancing both communication efficiency and accuracy.

As measured by traditional benchmarks, GPT-4o delivers GPT-4 Turbo-level performance in text, reasoning, and coding intelligence. It also sets new standards in multilingual, audio, and vision capabilities. The admin console allows companies to manage usage limits and monitor GPT-4o's deployment across various departments, ensuring the AI model is customized to meet specific business needs. 

Let’s summarize how we may use ChatGPT-4o for companies and enterprises. GPT-4o (Omni) is a large language model that seamlessly integrates text, audio, image, and video inputs while generating text, audio, and image outputs. Businesses benefit from its ability to handle complex interactions, improve efficiency, and streamline both customer support and internal communications. Additionally, GPT-4o ensures robust data security and offers extensive customization to fit specific business needs.

If you are willing to know how to use Chat Gpt for business, don’t hesitate to contact us. We would be more than happy to dive deeper into your business processes and provide you with a guide on how to integrate ChatGPT into your company.

GPT-4o vs GPT-4 Turbo

As we have already discovered the main capabilities and features of GPT-4o, let’s try to find out how it differs from the previous OpenAI model - GPT-4 Turbo. Previously we found that GPT-4o outperforms GPT-4 Turbo across many tasks, but there are some exceptions: 

  • In complex data extraction tasks requiring high accuracy, both models still need to catch up.
  • For classifying tasks, GPT-4o demonstrates the highest precision, surpassing GPT-4 Turbo, Claude 3 Opus, and GPT-4.
  • In reasoning tasks, GPT-4o shows improvement in calendar calculations, time and angle calculations, and antonym identification. However, it continues to struggle with word manipulation, pattern recognition, analogy reasoning, and spatial reasoning.

Latency Comparison

Latency is a crucial factor in evaluating the performance of language models, especially for applications requiring real-time interaction. As anticipated, ChatGPT-4o business exhibits significantly lower latency compared to GPT-4 Turbo, making it more responsive and efficient in handling various tasks. 

This reduction in latency is particularly beneficial for applications like live customer support, where prompt-engineered responses are essential to maintaining customer satisfaction. Lower latency ensures that interactions feel more natural and seamless, closely mimicking human conversation speeds.

Moreover, the enhanced latency performance of GPT-4o allows for more complex and data-intensive operations to be executed more swiftly. This includes real-time data analysis, on-the-fly translation services, and instant feedback in interactive learning environments. By processing information faster, GPT-4o can support more dynamic and interactive user experiences without the delays that can frustrate users.

Overall, the reduced latency of GPT-4o compared to GPT-4 Turbo not only improves user experience but also expands the potential applications for this advanced model in various industries.

Throughput Comparison

In the realm of throughput, previous GPT models faced limitations, with the latest GPT-4 Turbo generating only 20 tokens per second. Recognizing the need for enhanced performance, GPT-4o has made significant advancements, now producing 109 tokens per second. This substantial increase represents a pivotal improvement, addressing the demands for faster and more efficient processing in various business process automation cases.

Although GPT-4o's throughput is impressive, it is not the fastest model available - Llama hosted on Groq, outpaces it by generating 280 tokens per second. However, throughput is just one aspect of a model's overall capability. Business uses for ChatGPT-4o excel not only in its speed but also in its advanced reasoning and multimodal abilities.

The enhanced throughput of ChatGPT-4o business translates into tangible benefits for enterprises. For instance, it allows for more efficient data processing and faster response times in customer interactions, which are crucial for maintaining high levels of customer satisfaction. 

In addition, businesses can leverage GPT-4o’s capabilities for predictive analytics, dynamic content generation, and interactive applications, providing a more responsive and engaging user experience.


Let’s make a short conclusion on how GPT-4 compared to GPT-4o. Here are some takeaways:

  1. Data Extraction. GPT-4o outperforms GPT-4 Turbo in data extraction but still lacks the accuracy needed for complex tasks.
  2. Classification. GPT-4o boasts the highest precision, making it the best choice for minimizing false positives. In contrast, GPT-4 Turbo exhibits lower accuracy.
  3. Verbal Reasoning. GPT-4o has made significant improvements in certain reasoning tasks, although there is still room for enhancement. GPT-4 Turbo faces greater challenges in these areas.
  4. Latency. GPT-4o features lower latency, resulting in faster response times compared to GPT-4 Turbo.
  5. Throughput. GPT-4o generates tokens much faster, with a throughput of 109 tokens per second, compared to GPT-4 Turbo’s 20 tokens per second.

Overall, while ChatGPT-4o for business still has areas for improvement, especially in complex tasks, its overall enhancements make it a more efficient and accurate choice for advanced AI applications.

GPT-4o: Springs’ Expert Opinion

Honestly, the release of GPT-4o was a kind of surprise for our team. Like everyone else we expected GPT-5 to be released after GPT-4 Turbo. But this surprise from OpenAI is a perfect gift for the Generative AI industry and I will tell you why.

You may use Chat GPT for business almost every day but get zero efficiency and profit if you don’t know how to use it. And here is where ChatGPT-4 Omni helps our businesses a lot. This LLM not only becomes a game changer in Conversational AI but it actually becomes a trend in this field.

Why is GPT-4o a new AI Generative trend?

GPT-4o for businesses opens new ways to update and improve your business processes and make your companies’ workflow easier and faster. Let’s define key innovations that GPT-4 Omni brings to your business:

  • One Stop Model. GPT-4o has the power to process and generate text, audio, image, and video enabling businesses to deploy more versatile AI solutions. This all-in-one functionality supports a wide range of applications, from multimedia content creation to enhanced customer interactions, providing a competitive edge in diverse markets: Education, IT, Healthcare, Fintech, eCommerce, Automotive, and many others.
  • Mastermind. The progress in reasoning tasks, such as time and angle computations, enables GPT-4o to provide more accurate and contextually appropriate responses. This enhances decision-making processes and problem-solving capabilities, allowing businesses and enterprises to operate more effectively and make better-informed decisions.
  • Nigh Fully Adjustable. Omni’s flexibility allows it to be tailored to meet specific business needs. Its robust API facilitates seamless integration with existing systems, and chatbots, ensuring that enterprises can incorporate its capabilities without disrupting current workflows, thereby maximizing ROI on AI investments.
  • Interlingual Expertise. By setting new benchmarks in multilingual processing and audio-visual understanding, GPT-4o supports global operations and applications requiring sophisticated language and sensory processing. This capability enhances international customer engagement and streamlines operations across different countries.

Another impressive fact is that GPT-4o is often compared to one AI model from the movie called “Her”. In this movie, a man forms a profound bond with an advanced AI named Samantha, exploring themes of love and consciousness. 

Similarly, GPT-4 Omni embodies the next frontier in AI technology, offering a glimpse into a future where AI systems possess advanced capabilities to understand and interact with humans in multifaceted ways. Like Samantha, GPT-4 Omni can seamlessly integrate into daily life, providing companionship, assistance, and intellectual stimulation.

Finally, key innovations of GPT-4o provide substantial business value, driving operational efficiency, enhancing customer experiences, and supporting strategic decision-making. By using ChatGPT-4o for companies we can unlock completely new opportunities for growth and development. 

What should we be aware of while using ChatGPT-4o?

Even though GPT-4o is obviously “making a difference” in today's AI development world, we should use it “smartly” and don’t forget about the warning signs. 

Much like the characters in "Her," users of GPT-4 Omni may grapple with ethical dilemmas and existential questions about the nature of consciousness and the implications of forming deep connections with artificial beings. Let’s dive deeper into these concerns.

  • Bias and Fairness. Be aware that Large Language Models can inherit biases from their training data. Regularly audit GPT-4o's outputs to detect and mitigate any biased responses, ensuring fair treatment of all customers and maintaining your company’s reputation.
  • Accuracy and Reliability. Although GPT-4o excels in many areas, it is not perfect. Validate the information it provides, especially for critical business decisions or customer interactions. Continuous monitoring and human oversight are essential to maintain high accuracy levels.
  • Contextual Understanding. We need to provide GPT-4o with sufficient context to generate relevant and accurate responses. Clear and comprehensive input ensures better understanding and avoids miscommunications, improving overall customer satisfaction with your custom chatbot.
  • Ethical Use. Establish guidelines for the ethical use of GPT-4o. Avoid applications that could harm users or propagate misinformation. Being transparent with customers about AI usage is crucial for maintaining trust and building a positive brand image.
  • Costs. Monitor the costs associated with deploying GPT-4o, particularly if usage is high. Set appropriate limits and track API usage to manage expenses effectively, ensuring a good ROI.
  • Regular Updates and Maintenance. Stay informed about updates and new features for GPT-4o. Regularly updating the model can improve performance, and security, and ensure your business stays ahead of the competition.

By keeping these considerations in mind, businesses can easily integrate ChatGPT-4o to business operations and increase revenue and profits.

Finally, ChatGPT-4o for business use has already become a new trend in modern Generative AI. If you still have any concerns about whether your business needs ChatGPT-4o integration or not - don’t hesitate to contact our team. We would be glad to provide you with a consultation on this topic and find possible ways to overcome your challenges.

Use Cases of ChatGPT-4o for Business

The capabilities and power of this model open a new era of Chat GPT-4o for businesses and enterprises. It obviously can be used almost in any part of our daily life but we are most interested in how it can be implemented in business. So, let’s dive deeper into the use cases of ChatGPT-4 Omni of businesses.

Meetings Summarization

ChatGPT-4o for companies allows you to save time on writing meeting summaries manually. Instead, you just need to make Input like: “Here is a video of a presentation on today’s AI project daily meeting. Could you give me a detailed summary of the presentation?”

GPT-4 Omni provides video meeting summarization by leveraging its multimodal capabilities to process and analyze text, audio, and visual data simultaneously. Here are the main steps:

  • Transcription of Audio. GPT-4o converts spoken words into text in real-time, using advanced speech recognition algorithms.
  • Visual Analysis. Using a computer vision model analyzes visual elements from the video feed, such as slides, charts, and participants' facial expressions. This helps it understand the context and significance of visual aids used during the meeting.
  • Text Processing. Any text presented during the meeting, whether on slides or shared documents, is processed and integrated into the overall understanding of the meeting’s content.
  • Contextual Understanding. GPT-4o integrates information from all these sources to build a comprehensive understanding of the meeting’s key points, decisions made, and action items.
  • Summarization. Using its advanced NLP capabilities, GPT-4o generates a concise and coherent summary of the meeting. This summary highlights the main topics discussed, conclusions reached, and any follow-up tasks assigned.

As a result (Output) you will get a listed and structured summary of your meeting with a detailed introduction, agreed points, next steps, and so on.

Industries it can be used:

  • Information Technology
  • Marketing
  • Aviation
  • Healthcare
  • Government
  • Education
  • eCommerce
  • Automotive

Custom Fonts Creation

ChatGPT-4o for business use cases can be a good assistant for marketing teams that work with text content and different fonts. Text-to-font creation is a new capability of GPT-4o. GPT-4o can assist in creating custom fonts by leveraging its advanced vision and text processing abilities. The steps of the font creation process are as follows:

  • Analyzing Existing Fonts. GPT-4o can analyze a wide range of existing fonts to understand different styles, shapes, and typographic features. 
  • Interpreting Design Requirements. Users can provide detailed descriptions of the desired font style through text input. 
  • Generating Designs. Based on the analysis and user descriptions, GPT-4o can generate font design drafts. It can create visual representations of letters, numbers, and symbols that align with the specified style and characteristics.
  • Exporting Font Files. Finally, GPT-4o can assist in exporting the custom font into standard font file formats (such as OTF or TTF), making it ready for use in various applications.

Just have a look at the visual sample provided by OpenAI to get a better understanding of a workflow:

Overall, GPT-4o assists marketing teams in creating custom fonts by analyzing brand identity and generating unique, visually appealing typefaces that align with the brand's aesthetic and messaging.

Industries it can be used:

  • Information Technology
  • Gaming
  • Marketing
  • SMM
  • Design
  • Art

Character Design

GPT-4o aids design agencies in character design by generating detailed visual concepts and descriptions based on specific creative inputs, ensuring characters are visually coherent and aligned with the intended narrative and style. Let’s have a look at how it works.

  • Concept Generation. GPT-4o can provide a wide range of visual references and style inspirations, helping artists and designers explore different aesthetic directions. Based on input from the user, GPT-4o can generate comprehensive descriptions of characters, including physical appearance, attire, and distinctive features, which can serve as a foundation for visual creation.
  • Iterative Refinement. Designers can input initial sketches or ideas into GPT-4o, which can then offer constructive feedback and suggestions for refinement. This iterative process ensures that the character design evolves to meet the desired vision. 
  • Customization and Uniqueness. GPT-4o can tailor character designs to fit specific brand identities or narratives, ensuring that the characters align with the overall theme and message of the project. The model can provide insights into cultural and contextual elements, ensuring that character designs are appropriate and resonant with the target audience.
  • Speed and Efficiency. Another good point is that GPT-4o can quickly generate multiple character concepts, allowing designers to prototype and explore various ideas without extensive time investment. 
  • Collaborative Enhancement. GPT-4o can facilitate collaboration among team members by providing a shared platform for input and feedback, ensuring that all stakeholders can contribute to and refine the character design. This LLM can also help document the design process and communicate design choices clearly, making it easier to convey ideas and decisions to clients or team members.
  • Enhanced Creativity. Finally, GPT-4o can inspire new ideas by suggesting innovative design elements that designers might not have considered, pushing the boundaries of creativity. By understanding and generating content based on emotional cues, GPT-4o can help designers create characters that evoke the intended emotional response from the audience.

Here is the visual sample of character design provided by OpenAI:

Industries it can be used:

  • Architecture
  • Healthcare
  • Education
  • Robotics

Benefits of ChatGPT-4o for Business

So, we got an idea of how GPT-4 Omni works and how GT4-o can be used. Now, let's focus on its benefits more deeply and see how Chat GPT-4o for businesses can bring value.

Boosting Business Productivity

Incorporating ChatGPT-4o business into daily operations significantly boosts productivity by handling repetitive tasks, allowing teams to focus on strategic activities. It can quickly fix code issues or analyze large datasets, saving hours and significantly increasing efficiency. Businesses report higher productivity and smoother workflows with GPT-4o, whether they are startups or enterprises. The token context feature manages complex tasks by maintaining conversation and data flow, making it invaluable for enterprise customers. 

Overall, GPT-4o is a good start to make your business process automation AI-powered.

Enhanced Customer Support

GPT-4o significantly improves customer support by handling thousands of inquiries simultaneously, providing accurate and quick responses without human intervention. Integrated into CX systems, it reduces response times and boosts satisfaction. Many companies have already reported impressive results, with support teams becoming more efficient and customers receiving faster assistance.

GPT-4o understands and resolves a wide range of customer issues, from simple queries to complex problems. It handles repetitive tasks, freeing human agents for more critical interactions, enhancing the overall customer experience, and saving money. The enterprise version is customizable to meet specific business needs, ensuring relevant and appropriate responses. ChatGPT Plus offers priority access to new features, keeping customer support on a top-notch level.

Streamlining Communications

GPT-4o significantly streamlines internal communications, automating routine tasks and managing internal queries, keeping teams informed and efficient. It schedules meetings, sends deadline reminders, and provides quick access to company data, which is especially beneficial for smaller teams needing maximum efficiency. Feel free to learn more about how ChatGTP helps small companies if you have one or would like to start. 

GPT-4o acts as a central hub for internal communications, streamlining workflows and reducing administrative time. Managers can optimize performance through the admin console, and employees benefit from Single Sign-On (SSO) for secure, easy access. Usage caps ensure proper resource allocation, maintaining balance across departments. The enterprise version addresses unique business challenges, enhancing internal communications and productivity.

Data Security and Privacy

GPT-4o ensures data security and privacy with enterprise-grade features like TLS 1.2 for data in transit and SOC 2 compliance. These measures protect business data and customer information. OpenAI implements strict domain verification to prevent unauthorized access, making GPT-4o a secure choice. Regular updates maintain the highest security standards, providing peace of mind for all businesses. The OpenAI API seamlessly integrates with existing systems, enhancing security and functionality.

Customization and Integration

GPT-4o's flexibility allows customization to fit specific business needs, whether supporting sales teams, providing advanced data analysis, or assisting with onboarding. It integrates smoothly with existing enterprise systems through a robust API. For instance, Microsoft integrates GPT-4o into Bing Chat Enterprise, enhancing the AI-powered chat experience, and other tech companies are exploring similar integrations.

The OpenAI API allows extensive customization, ensuring the AI fits perfectly within existing processes. For enterprise customers, this flexibility is crucial, allowing innovation without disrupting workflows. ChatGPT-4o for business use offers this adaptability, making it an ideal choice for businesses aiming to innovate and stay competitive.

Limitations of GPT-4o for Business

Despite a wide range of benefits that GPT-4 Omni may bring to your business, by understanding its limitations, businesses can better prepare to mitigate potential challenges and maximize the power of GPT-4o in their operations. Let’s try to find out the core limitations of GPT-4o.

  1. Dependency on High-Quality Data. The performance of GPT-4o is heavily dependent on the quality and relevance of the data it is trained on. Inaccurate or biased data can lead to suboptimal outputs, which can affect business decisions and strategies. To avoid this, companies must continually feed GPT-4o with updated data to maintain its accuracy and relevance, which can be resource-intensive.
  2. Computational Resource Demands. Running GPT-4o efficiently requires substantial computational resources, which may necessitate significant investment in hardware and infrastructure. The costs associated with maintaining the necessary computational power can be high, particularly for startups or businesses with limited budgets.
  3. Limited Contextual Understanding. It is worth saying that GPT-4o can struggle with understanding highly complex or nuanced contexts that require deep domain-specific knowledge. Misinterpretation of subtle nuances in business language or context can lead to inaccurate outputs, affecting decision-making processes.
  4. Human Oversight Requirement. GPT-4o often requires human oversight to ensure the accuracy and appropriateness of its outputs, adding to the workload. Companies may need to manually correct or refine the content generated by GPT-4o to ensure it meets specific quality standards.
  5. Scalability Issues. As businesses grow, scaling the use of GPT-4o to accommodate increased demand and more complex tasks can present challenges, including increased costs and management complexity. Integrating ChatGPT-4o with existing business systems and workflows might require significant technical adjustments and ongoing
  6. Initial Setup and Training. Initial setup and training of GPT-4o for specific business needs can be complex and time-consuming, requiring specialized skills. There may be a steep learning curve for employees to effectively utilize and integrate GPT-4o into daily operations.

Despite these challenges, the potential of GPT-4o to enhance brand placement, optimize marketing strategies, and improve overall operational efficiency makes it a valuable tool for forward-thinking businesses ready to invest in and adapt to the evolving landscape of AI/ML Development.

Future of GPT-4o

Now it is time to look into the future. Personally, I consider the future of GPT-4o to be exceptionally promising, with forthcoming updates and enhancements poised to significantly transform the Conversational AI landscape. 

As the technology continues to evolve, we can anticipate a range of new use cases emerging, expanding the horizons of what AI can achieve in various industries:

  • Anticipated Improvements. Upcoming updates are expected to further refine GPT-4o’s multimodal capabilities, improving its performance in processing and generating text, audio, image, and video content seamlessly.
  • Increased Accuracy. Continuous advancements in machine learning algorithms and training data will likely enhance the accuracy and reliability of GPT-4o’s outputs, making it an even more dependable tool for businesses.
  • More Use Cases. With each update, we can expect new and innovative applications of GPT-4o to surface. From more personalized customer service chatbots to advanced predictive analytics, the possibilities are vast. GPT-4o will definitely be tailored to meet the unique needs of different industries, such as healthcare, finance, and education, providing specialized solutions that address sector-specific challenges.
  • Integration with Emerging Technologies. GPT-4o is likely to integrate more closely with emerging technologies like the Internet of Things (IoT) and edge computing, enabling real-time data processing and decision-making at the edge of networks. Moreover, the fusion of GPT-4o with AR and VR technologies could lead to the creation of immersive, interactive experiences that redefine how users interact with digital content.

Overall, the future of GPT-4o seems to be filled with continuous advancements and new developments. Companies and Enterprises will be ready to capitalize on the enhanced capabilities, emerging use cases, and improved efficiencies that GPT-4o promises to deliver.


OpenAI's CEO, Sam Altman, emphasized the importance of GPT-4 Omni, stating, "It feels like AI from the movies, and it's still a bit surprising to me that it's real. Achieving human-level response times and expressiveness has proven to be a significant breakthrough."

We have to accept that GPT-4o opens a new standard for the custom chatbot development industry. We will obviously see more and more new products with GPT-4o integration: from AI voice assistants for C-level executives to customer support bots for large enterprises. This is a good chance for many businesses to grow and become the first GPT-4 integrators.

While others are still considering ChatGPT integration, we recommend doing it now and seeing how it will improve your business processes and simplify many actions you did manually before.

Springs is one of the pioneers of integrating GPT into companies. We will be glad to talk to you and find the best approach to transform your business with the help of Generative AI. Feel free to connect and get a free consultation regarding your particular case.


Is GPT-4o better than GPT-4?

Yes, but in specific cases. GPT-4o is an optimized version of GPT-4 that offers improved efficiency, faster response times, and enhanced performance, making it better suited for resource-intensive applications and real-time services.

Do you provide the implementation of ChatGPT-4o for business?

Yes, our team provides a full process of ChatGPT-o implementation. Feel free to find out more about this process on our ChatGPT Integration page.

How much does it cost to implement ChatGPT-4o for business?

The cost to implement ChatGPT-4o for business varies depending on the following factors:

  • The requirements for your specific solution or product you would like to build.
  • Number of users that will use ChatGPT-4o integration.
  • Cost can also be influenced by the number of tokens processed, which can add up if the application requires extensive interaction or processing.
  • OpenAI Subscription plan that will be used for ChatGPT-4 API.

What to consider while choosing a vendor for ChatGPT-4o implementation?

When choosing a vendor for ChatGPT-4o implementation, consider their expertise in AI integration, experience with similar projects, and ability to offer ongoing support and customization to meet your business needs. Ensure they have a solid track record and can provide references or case studies demonstrating their success with AI solutions.

Is ChatGPT-4o free for business? 

No, ChatGPT-4o is not free for businesses. While OpenAI offers a free tier with limited access, business plans such as the "Team" and "Enterprise" plans involve costs starting at $25 per user per month, with additional fees for higher usage and advanced features.

Is GPT-4o safe to use for business?

Yes, GPT-4o is generally safe to use for business, provided that appropriate measures are taken to secure data and manage its use. OpenAI offers enterprise-grade security features, such as data encryption, custom data retention policies, and the option to exclude business data from training their models.

How can I start using GPT-4o?

To start using GPT-4o, sign up or log in to your OpenAI account, obtain API access and your API key, and read the documentation for guidance. Set up your development environment by installing the necessary libraries, then make API requests to integrate the model into your applications. Monitor your usage and costs through the OpenAI dashboard and engage with the community for support and feedback. Feel free to contact us if you need any help with it.

Customer retention is the key

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What are the most relevant factors to consider?

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Don’t overspend on growth marketing without good retention rates

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What’s the ideal customer retention rate?

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Next steps to increase your customer retention

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